I met Fiorenza by chance through Diego an excellent graphic designer with whom I often collaborate. Fiorenza has a background in chemistry, while her partner is a restorer. During the restoration of an ancient Sienese village, she discovered an ancient recipe that, Fiorenza tried to replicate giving birth to Amaro di Siena.

Having created the product they needed to sell it, and this is where I came in, who created a small e-commerce for them that tells this incredible story.

The main goal of the website is obviously to sell the product but also to tell its story. The design of the website has been taken care of down to the smallest detail, with the aim of recreating the evocative and charming atmosphere of the Sienese village, conveying the passion and love for traditional craftsmanship.